Benchmarking Definition – Types And Purpose


Benchmarking is the method to measure a company’s performance based on services, products, and processes against the companies that are best in the industry. It provides valuable understandings that would help a company to understand where they stand with similar organizations. It also helps a company to identify systems, sales, or processes for enhancing. It could be either incremental or dramatic improvements.

When a study is performed against companies who perform better, breaking down the parameters that had caused them to be popular and then comparing those to your business would help you to improve your processes. For example, it could be to update a product’s features by comparing it with competitors, updating services that you provide, etc.

Improvements can take place in the following two ways:

  • Continuous
  • Dramatic

Continuous improvement takes place in an increment fashion. It involves only some small updates to fit into the requirement.

Dramatic improvement takes place by reengineering the entire work process internally.

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Brainstorming Definition – Techniques and Purpose


Brainstorming is a technique to generate new ideas for problem-solving. It typically comprises a group directed by a facilitator. Brainstorming’s strength relates to potential participants who can think freely and provide wider solutions for any issues. Brainstorming involves a stress-free and easy tactic for problem-solving with the help of lateral thinking.

It provides a chance and encourages people to derive new opinions and ideas, sometimes may feel silly at the initial stage. These ideas could be fashioned into innovative and unique solutions to a specific problem and at the same time can provide a way to trigger more new ideas. This also gives people to think out of the box. Hence, it is always taken care of that during any brainstorming session, criticism or appreciation in any form of new ideas is not seen.

You just try to expose people to various possibilities of solutions and to interrupt any norms around the problems. Involving any decision and investigate at this stage would limit creativity and idea generation. Evaluation of ideas should take place at the session end. Then, explore various solutions with predictable approaches.

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Importance Of Communication Skills

Importance of Communication Skills

Communication is an essential life skill that helps a person to understand and be understood by other people. It is described as an effective process through which information can pass from one to another via verbal, written, visual or non-verbal means for instance gestures, body language, etc. Communication skills is a desired trait that assists in both personal and professional life. Being able to articulate effectively has been interlinked with success and in case you do not have the ability to pass clear, precise and accurate information it will lead to misunderstandings and failure in life.

Good communication skills are the main component during the distribution of messages and information. This sought-after ability helps to connect with the audience, understand instructions, ask and relay information and negotiate deals. As per several studies, one of the most valued skills in the modern world is a communication skill and one should invest it in it from an early age.

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