Brand Management

Branding Course

In-Depth Brand Management and Brand Building Tutorials

Delve into a comprehensive branding course to learn how to build a brand from the ground up and optimize its market presence via advanced messaging and effective brand marketing programs. Master how to catapult a brand using best-suited brand-elements, brand-awareness, brand-extension, brand-expression, brand-psychology, celebrity branding, and commandments to build Global Brand Equity.

Course Curriculum

Brand - Introduction

Measuring and Interpreting Brand Performance

Brand Marketing Programs


Skills covered

Course description

Enroll in the bestselling, comprehensive, and updated branding course on the web to learn and master brand identity and management by aligning 3B (Brand, Business & Behavior) to 3 C (Connect, Convince & Convert). 

With 2 hours 24 minutes of in-depth analysis, concepts, theories, and training, you will learn and master how to build a powerful brand from scratch. From setting the brand-tone and widening the reach to generating leads and optimizing conversions, you will learn everything that a successful branding campaign does to nurture a long-lasting and loyal fan-base. 

The branding course educates you on how a brand can be defined and optimized using a set of tangible and intangible attributes specifically made for creating identity, awareness, and reputation of a-

  • Product
  • Person
  • Place 
  • Service 
  • Organization

The key objective of this branding course is to teach you how to create a brand using brand differentiation- Thereby lowering the number of perceived substitutes in the target-market that will ultimately increase price elasticity & improve profits. 

The A to Z of Branding starts with branding introduction, brand types, brand challenges and then covers different elements of branding-

  • Brand name
  • Brand logo and tagline
  • Brand personality development (Sincerity, Sophistication, Ruggedness, Competence, Excitement)
  • Brand character development
  • Brand jingles and packaging
  • Brand online presence (Online Presence | Mobile App | Domain Name)

With the holistic perspectives of branding concepts and theories, the course covers all the short & long term strategies that comprise a wide range of lessons from brand introduction to brand elements, brand-performance measurement, and marketing communications.

Branding concepts and strategies included in the course talk about the interdependent frameworks of competitive brand-positioning along with brand-equity management and value-chains development. 

Competitive brand positioning revolves around identifying distinct target market-space and cognitive locations- And the course will take you deep into that via Brand Hierarchy, Brand Extension, Brand Repositioning, and Ingredient Marketing.

It will uncover how the value-chain development of a brand is based on product development as well as market development. 

You will master the branding lessons by going through the 4 pillars of Branding suggested by advertising agency Young and Rubicam (Y&R) in its Brand Asset Valuator – BAV Model. The four key components or the pillars to measure brand equity are-

  1. Differentiation- teaches you how to measure the degree to which a brand is seen as different from others
  2. Relevance- lets you learn how to measure the breadth of a brand’s appeal
  3. Esteem- enables you to understand how to measure how well the brand is regarded and respected
  4. Knowledge- guides you on how to measure how familiar and intimate consumers are with the brand

The contemporary trend in branding is going beyond what perception a customer has about a brand. It is also equally associated with the measurable metrics of customer satisfaction in the value chain. The measurement and interpretation of the performance of a brand revolve around qualitative and quantitative techniques along with measuring brand recall, recognition, and brand-building blocks.

The old saying ‘the devil is in the details’ is quite true when you build a brand. 

Every detail comes into play, and that is why; this branding course will guide you on how to maintain consistency and measure the efficiency of the 6 building blocks of a brand, which are as follows-

  1. Design
  2. Public Image
  3. Your brand focus
  4. Brand seeds
  5. Social media platforms
  6. Video

Finally, the course will thoroughly discuss the 10 commandments of branding and help you understand their implementation to optimize the success rate of a branding campaign.

Here, you will learn- 

  1. How to Know Your Demographic
  2. How to Be Unique
  3. How Brand Name and Domain Name Should Be Created Equal
  4. How to Avoid Prefixes
  5. How to Stand Out from the Crowd
  6. How to Use Language Properly and not Assume Anything
  7. How to Keep It Positive
  8. How to Keep It Simple
  9. How to Make Your Name a Reflection of the Product
  10. How to do Market Testing

The course is hugely interactive, with an average of 6-minute video lessons per concept and actionable lectures included in every section.

So, learn how to build a brand from the ground up step-by-step from the ground up by enrolling in this branding course.

You’ll Also Get:

  • Lifetime Access to course updates
  • Fast & Friendly Support in the Q&A section
  • Certificate of Completion 

Don’t Miss Out!

Every second you delay is costing you valuable leads and sales that you can get via effective & result-driven branding campaigns. 

The branding course comes exclusively with a 30-days no-questions-asked refund guarantee – so there’s no risk to get enrolled right away!

Go ahead and click the “Buy Now” button to start learning branding and Brand Management!

Tools covered

LIfetime Access

Early Bird Pricing

Make the Best of our Early Bird Pricing where we give you access to all launched courses and all future courses (Including marketing and Digital Marketing) for one simple, transparent pricing. 

If any problems in signing up, please Contact us.


Free Access to Limited videos

Per user.

Free Access to 150 videos which are from our Youtube Channel, giving you an insight on the type of videos we make.



Full Bundle (Marketing + Digital Marketing + Future Courses)

Per user.

Detailed Tutorials, Filled with Case Studies, Real life Examples, Q/A with every video, Lifetime access and Forum access

*  Courses are Planned and Launching Soon

Private Community

Premium Membership included for Full Bundle Students

Closed Community

The Community is only accessible to the Full bundle Subscribers.

Growth Focused

Working on a Project or stuck in places? The forum can help.

Like-Minded People

Marketing Veterans and Upcoming marketers all in one place

Who is it for

Which course is right for you?

Whichever Phase of Life you are in, our courses will help you propel forward and boost your marketing capabilities


If you're a student...

Students will become Marketing Champions & benefit most as our courses will help you in exams, increase your confidence and help you in college placements.


If you're a professional...

Professionals can sharpen their skills and become more adept at Marketing from all angles and Use the knowledge from our school to climb the Corporate ladder and reach new heights.


If you're a business owner...

Use all our ideas, tactics and strategies of digital courses to expand your business and boost your revenue. Also, Learn Marketing from scratch with our Masters in Marketing.

Why learn with Marketing Certificate?

We combine classroom teaching with real world examples. All our experience in Digital Marketing has been poured into our courses, making you better students, professionals or businessmen and women .


Multiple Certifications are available based on the courses that you complete. Flagship certificates would be Masters in Marketing and Masters in Digital Marketing.

Learn Anywhere, Anytime

Our Backend runs on teachable infrastructure and you can learn anywhere and anytime as long as you have internet.

Experienced Tutors

Your tutors have more than a decade of experience teaching in Marketing colleges or Building Marketing websites.

Lifetime Access

All your purchases will give you Lifetime Access to the courses. Including any courses we launch at future dates.

Quiz's and Assessment

We not only provide learning material but will also quiz and assess your knowledge from time to time which is the best measure of your progress.

Unlimited Support

Every lesson has Question and Answer sessions and anytime you are stuck, just ask a question and we will answer

Certified Training

Certification on Course Completion

All our courses include Certification and the below Certificate of Achievement will be awarded on completion of the course

Marketing Certificate 2

Students Enrolled


Certificates Issued


Exams Conducted


Get Instant Access

We not only give you well researched videos, we help you improve in every way possible!

With Detailed videos and years of research, these courses make you a better marketer, irrespective of the field of work you are in. And if stuck, we are there for you with our Q&A and Forum support.


Have a question?

Of Course. Currently in the trial phase we have more than 180 power packed sample videos for you to start with. Even in the advanced stage, we will always have video samples for users to view so that they know what they are investing money in. 

No. As we have limited pricing plans which are giving you lifetime access, you will not be able to change or upgrade your plan later on. This is why we recommend you go with the Bundled plan which is a really high value offering. 

No, there are no hidden fees. Whatever you see in the Pricing table is the final fee that you will be charged. Pricing is subject to change as more courses are launched. 

Yes, we will be giving a 15 day Refund policy. No questions asked. You can cancel anytime in 15 days from purchase. However, after the 15 days there cannot be any refund as the window is closed from payment gateways.

The Number of videos available in free plan are limited. This does not mean that they are low quality videos or not the videos included in our final courses. The videos are the same quality and same depth of our courses. However, limited number of videos will be available to you. 

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Related Marketing Courses

All The Courses in the Masters in Marketing Bundle are listed Below. You can view each course individually and their Detailed curriculum.


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