Consumer Behaviour

Consumer Behaviour

In-Depth Course on Consumer Behavior with Models & Influencing Factors

In this Consumer Behavior Course, we will start from basics like who is a consumer, what is consumer interest, and then let you understand everything about consumer behavior like - why and why not a consumer buys a product, when a consumer buys a product, and how a consumer buys a product.

Dive deep into types of consumer, their decision-making process, and determinants of buyer behavior. Also learn about the Social, Personal, and Psychological factors that affect consumer behavior. We will also educate you on the role of consumer behavior in marketing & advertising.

Course Curriculum

Introduction To Consumer Behaviour

Environmental Determinants of Consumer Behaviour

Models of Consumer Behaviour & Trends


Skills covered

Course description

Opt for this bestselling, updated, and complete Consumer Behavior Course on the web to learn and master about different stages a consumer goes through before making the purchase of that product or service for his or her end-use.

With 2 hours 30 minutes of beginner to pro-level video lessons on Consumer Behavior, Buying Tendencies and Decision Making Steps, this Consumer Behavior course will enable you to learn and master everything about the behavioral inclinations of your target customers. 

Enrolling in this consumer behavior course will help you learn about the origins of consumer psychology, and hence you will be able to examine how consumer behaviors are influenced by a wide range of factors.

  • The course represents the behavioral context in which consumers make their decisions while- Searching for products and services
  • Purchasing products and services
  • Using products and services 
  • Evaluating products and services
  • Disposing of products and services 

Consumer behavior course looks into the ways a target consumer will decide and how they makes decisions for spending money or time or energy on their selected item for consumption. With the help of these insights, you will be able to develop a new product along with the right positioning and promotional strategies. 

Consumer Behavior is a branch that works around the various stages a consumer goes through before buying a product or service. The course of consumer behavior explains everything about why, why not, when and how a consumer moves towards its purchase decisions. 

You will learn consumer personality by going through-

  • Concept
  • Nature of personality
  • Freudian
  • non – Freudian
  • Trait theories

The course will help you understand everything about the main catalyst that triggers the buying decision of anyone- which is the need for a particular product/service. You will go through consumer decision-making models-

  • Howard Sheth Model
  • Engel Blackwell
  • Miniard Model
  • Nicosia Models

The video tutorial will introduce behavioral as well as conceptual perspectives of consumers to the participant working in-

  • Retailing
  • Advertising
  • Brand management
  • Sales management
  • Marketing research 
  • Marketing strategy
  • Digital marketing 

Rich with actionable lectures and practical lessons, Consumer Behavior course shall provide insights into the theoretical aspects as well as the practical applications of your target consumers. 

By the course end, participants will master-

  • Theoretical as well as practical aspects  of consumer behavior, nature and classification
  • Concepts behind the forces that drive change in consumer decision making
  • How to apply consumer behavior principles to strategic marketing
  • The research methodologies involved in data collection & analysis for quantitative & qualitative consumer research
  • Nature of consumer attitudes & understand change and their role in comprehending marketing communication
  • Group Dynamics & Consumer Reference Groups, Social Class & Consumer Behavior
  • E-Buying behavior The E-buyer vis-a-vis the Brick and Mortar buyer

The Consumer Behavior course comprises 25 videos of 6-minute video lectures that incorporate A-to-Z of behavioral preferences of consumers. 

So, understand how your consumers would behave to optimize the effectiveness of the marketing and advertising campaign of a brand or business by enrolling in this Consumer Behavior course.

You’ll Also Get:

  • Lifetime Access to course updates
  • Fast & Friendly Support in the Q&A section
  • Certificate of Completion 

Don’t Miss Out!

The Consumer Behavior course comes exclusively with a 30-days no-questions-asked refund guarantee – so there’s no risk to get enrolled right away!

Go ahead and click the “Buy Now” button to start understanding your consumer behavior now!

Tools covered

LIfetime Access

Early Bird Pricing

Make the Best of our Early Bird Pricing where we give you access to all launched courses and all future courses (Including marketing and Digital Marketing) for one simple, transparent pricing. 

If any problems in signing up, please Contact us.


Free Access to Limited videos

Per user.

Free Access to 150 videos which are from our Youtube Channel, giving you an insight on the type of videos we make.



Full Bundle (Marketing + Digital Marketing + Future Courses)

Per user.

Detailed Tutorials, Filled with Case Studies, Real life Examples, Q/A with every video, Lifetime access and Forum access

*  Courses are Planned and Launching Soon

Private Community

Premium Membership included for Full Bundle Students

Closed Community

The Community is only accessible to the Full bundle Subscribers.

Growth Focused

Working on a Project or stuck in places? The forum can help.

Like-Minded People

Marketing Veterans and Upcoming marketers all in one place

Who is it for

Which course is right for you?

Whichever Phase of Life you are in, our courses will help you propel forward and boost your marketing capabilities


If you're a student...

Students will become Marketing Champions & benefit most as our courses will help you in exams, increase your confidence and help you in college placements.


If you're a professional...

Professionals can sharpen their skills and become more adept at Marketing from all angles and Use the knowledge from our school to climb the Corporate ladder and reach new heights.


If you're a business owner...

Use all our ideas, tactics and strategies of digital courses to expand your business and boost your revenue. Also, Learn Marketing from scratch with our Masters in Marketing.

Why learn with Marketing Certificate?

We combine classroom teaching with real world examples. All our experience in Digital Marketing has been poured into our courses, making you better students, professionals or businessmen and women .


Multiple Certifications are available based on the courses that you complete. Flagship certificates would be Masters in Marketing and Masters in Digital Marketing.

Learn Anywhere, Anytime

Our Backend runs on teachable infrastructure and you can learn anywhere and anytime as long as you have internet.

Experienced Tutors

Your tutors have more than a decade of experience teaching in Marketing colleges or Building Marketing websites.

Lifetime Access

All your purchases will give you Lifetime Access to the courses. Including any courses we launch at future dates.

Quiz's and Assessment

We not only provide learning material but will also quiz and assess your knowledge from time to time which is the best measure of your progress.

Unlimited Support

Every lesson has Question and Answer sessions and anytime you are stuck, just ask a question and we will answer

Certified Training

Certification on Course Completion

All our courses include Certification and the below Certificate of Achievement will be awarded on completion of the course

Marketing Certificate 2

Students Enrolled


Certificates Issued


Exams Conducted


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We not only give you well researched videos, we help you improve in every way possible!

With Detailed videos and years of research, these courses make you a better marketer, irrespective of the field of work you are in. And if stuck, we are there for you with our Q&A and Forum support.


Have a question?

Of Course. Currently in the trial phase we have more than 180 power packed sample videos for you to start with. Even in the advanced stage, we will always have video samples for users to view so that they know what they are investing money in. 

No. As we have limited pricing plans which are giving you lifetime access, you will not be able to change or upgrade your plan later on. This is why we recommend you go with the Bundled plan which is a really high value offering. 

No, there are no hidden fees. Whatever you see in the Pricing table is the final fee that you will be charged. Pricing is subject to change as more courses are launched. 

Yes, we will be giving a 15 day Refund policy. No questions asked. You can cancel anytime in 15 days from purchase. However, after the 15 days there cannot be any refund as the window is closed from payment gateways.

The Number of videos available in free plan are limited. This does not mean that they are low quality videos or not the videos included in our final courses. The videos are the same quality and same depth of our courses. However, limited number of videos will be available to you. 

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