Marketing Management

Marketing Management Course

Marketing Masterclass with In-Depth Marketing Tutorials

In this Marketing Masterclass, you will learn everything to make and manage a comprehensive marketing plan formulated specifically for accomplishing the marketing objectives of the business. The course will guide you on how marketing empowers businesses to create value for customers by using all elements of the marketing mix- product policy, channels of distribution, communication, and pricing.

The marketing management course revolves around the understanding of core marketing concepts, Ps & As of Marketing, Value Chain, Strategic Planning, Business Unit Strategic Planning Process, Market Research, Segmentation, CRM, Optimized Customer Lifetime Value, Market Segmentation/Targeting/Positioning, Branding, Market Competition, Service Marketing, etc.

Course Curriculum

Marketing Management - Basics & Evolution

Value Chain


Market Research

Customer [Satisfaction, Retention, Loyalty, Relationship]

Segmentation | Targeting | Positioning

Branding - Overview







In-Trend Topics


Skills covered

Course description

Join the most comprehensive, updated, and bestselling Marketing Management course online to learn and master how to manage marketing campaigns of a business to accomplish business goals effectively and appreciate sustainable as well as profitable market presence. 

With 12 hours of thorough video tutorial that includes 6-minute videos on 120 Marketing Management Topics to cover all the concepts, theories, and practical lessons, you will learn how to manage marketing campaigns from the ground up and reach a pro-level of expert marketers. 

This Marketing Management course covers different concepts of marketing strategies, techniques, and practices that change with the demands and needs of the consumers and market trends. The course offers a specialization within a management programme and it helps participants in learning about the marketing process associated with planning, strategizing, pricing, and channelizing the promotions and ads for the goods and services to the target market. 

The course focuses on different Marketing Management activities such as-

  • Promotional techniques
  • Cost-cutting mechanisms 
  • Customer creation 
  • Customer retention 
  • Push and Pull Marketing
  • Channel Management Decisions
  • Channel Integration and Systems
  • E-Commerce Channel
  • M-Commerce Channel
  • Retailing
  • Retail Formats
  • Private Labels
  • Wholesaling – Introduction & Trends
  • Market Logistics
  • Pricing Strategies
  • Discounts
  • Consumer Psychology and Pricing
  • Service Marketing – Goods vs. Services
  • Product Management
  • Competition Management
  • Branding Management
  • Customer Management
  • Value Chain Management
  • Careful analysis of market situations, etc.

The Marketing Management Course is designed with an objective to educate participants to make careers as-

  • Brand Manager
  • Marketing Manager
  • Market Research Analyst
  • Working and establishing an emerging startup
  • Sales Manager
  • Marketing Communication Manager
  • Public Relations (PR) Manager

For empowering course participants in all the marketing strategies, concepts, and their implementation, the course includes the most comprehensive range of promotional strategies associated with advertising and marketing such as-

  • Sales Promotion
  • Sales Promotion – Tools
  • Events and Experiences
  • Public Relations
  • Online Marketing
  • Social Media
  • Word of Mouth
  • Mobile Marketing
  • Direct Marketing
  • Customer Databases and Database Marketing
  • Personal Selling – Sales Force
  • Ambush Marketing
  • Meme Marketing
  • Guerilla Marketing
  • Luxury Branding
  • Airport Retailing
  • Franchising
  • Green Retailing

After completing this Marketing Management Course, you can get job offers from different employment sectors like- 

  • Banking
  • FMCG
  • Hospitality
  • Educational Institutions
  • Retailing
  • IT Sector
  • Market Research
  • Consultancy Services
  • Advertising
  • Media
  • Tourism
  • Advertising


At the end of this Marketing Management Course, you will learn- 


  • Basic Fundamentals of Management  & Marketing Strategies
  • Role of Organizational Behavior in Marketing Management
  • How to use Marketing Laws, Marketing Management  Principles & Service Marketing 
  • Role of Accounting, Business Marketing  and Information Technology for Managers  
  • What is Strategic Brand Management in marketing management
  • Statistical Methods used in marketing management along with advance IT Tools or Information System and Applications
  • Knowledge of Retail Marketing, Major Research, Business Communication, Human Resource Management, Direct, and Event Marketing
  • How to do Financial Management, Rural Marketing, and E-Business
  • How to do Marketing Decisions and understand what are Quantitative Techniques    
  • How to do Marketing Research and Marketing Audit
  • Learn about Emerging Marketing Concepts, Personality Development, Retail Buying Techniques, Advertising, Sales Promotion, Strategic Product Management, and Distribution Management  
  • How to do International Marketing, channelize Public Relations and make Marketing Strategies
  • What are Marketing Laws and how to channelize  Supply Chain Management and CRM
  • Learn Business Marketing, Digital Marketing, Strategic Brand Management, and Corporate Communication

The Marketing Management course is in-depth, fully-interactive, and incorporates actionable video lessons that will alleviate your task of implementing all the marketing concepts and theories. 

So, understand how to do marketing management effectively to accomplish marketing, branding as well as business goals by enrolling in this Marketing Management Course.

You’ll Also Get:

  • Lifetime Access to course updates
  • Fast & Friendly Support in the Q&A section
  • Certificate of Completion 

Don’t Miss Out! 

The Marketing Management course comes exclusively with a 30-days no-questions-asked refund guarantee – so there’s no risk to get enrolled right away!

Go ahead and click the “Buy Now” button to start managing your marketing campaigns today!

Tools covered

LIfetime Access

Early Bird Pricing

Make the Best of our Early Bird Pricing where we give you access to all launched courses and all future courses (Including marketing and Digital Marketing) for one simple, transparent pricing. 

If any problems in signing up, please Contact us.


Free Access to Limited videos

Per user.

Free Access to 150 videos which are from our Youtube Channel, giving you an insight on the type of videos we make.



Full Bundle (Marketing + Digital Marketing + Future Courses)

Per user.

Detailed Tutorials, Filled with Case Studies, Real life Examples, Q/A with every video, Lifetime access and Forum access

*  Courses are Planned and Launching Soon

Private Community

Premium Membership included for Full Bundle Students

Closed Community

The Community is only accessible to the Full bundle Subscribers.

Growth Focused

Working on a Project or stuck in places? The forum can help.

Like-Minded People

Marketing Veterans and Upcoming marketers all in one place

Who is it for

Which course is right for you?

Whichever Phase of Life you are in, our courses will help you propel forward and boost your marketing capabilities


If you're a student...

Students will become Marketing Champions & benefit most as our courses will help you in exams, increase your confidence and help you in college placements.


If you're a professional...

Professionals can sharpen their skills and become more adept at Marketing from all angles and Use the knowledge from our school to climb the Corporate ladder and reach new heights.


If you're a business owner...

Use all our ideas, tactics and strategies of digital courses to expand your business and boost your revenue. Also, Learn Marketing from scratch with our Masters in Marketing.

Why learn with Marketing Certificate?

We combine classroom teaching with real world examples. All our experience in Digital Marketing has been poured into our courses, making you better students, professionals or businessmen and women .


Multiple Certifications are available based on the courses that you complete. Flagship certificates would be Masters in Marketing and Masters in Digital Marketing.

Learn Anywhere, Anytime

Our Backend runs on teachable infrastructure and you can learn anywhere and anytime as long as you have internet.

Experienced Tutors

Your tutors have more than a decade of experience teaching in Marketing colleges or Building Marketing websites.

Lifetime Access

All your purchases will give you Lifetime Access to the courses. Including any courses we launch at future dates.

Quiz's and Assessment

We not only provide learning material but will also quiz and assess your knowledge from time to time which is the best measure of your progress.

Unlimited Support

Every lesson has Question and Answer sessions and anytime you are stuck, just ask a question and we will answer

Certified Training

Certification on Course Completion

All our courses include Certification and the below Certificate of Achievement will be awarded on completion of the course

Marketing Certificate 2

Students Enrolled


Certificates Issued


Exams Conducted


Get Instant Access

We not only give you well researched videos, we help you improve in every way possible!

With Detailed videos and years of research, these courses make you a better marketer, irrespective of the field of work you are in. And if stuck, we are there for you with our Q&A and Forum support.


Have a question?

Of Course. Currently in the trial phase we have more than 180 power packed sample videos for you to start with. Even in the advanced stage, we will always have video samples for users to view so that they know what they are investing money in. 

No. As we have limited pricing plans which are giving you lifetime access, you will not be able to change or upgrade your plan later on. This is why we recommend you go with the Bundled plan which is a really high value offering. 

No, there are no hidden fees. Whatever you see in the Pricing table is the final fee that you will be charged. Pricing is subject to change as more courses are launched. 

Yes, we will be giving a 15 day Refund policy. No questions asked. You can cancel anytime in 15 days from purchase. However, after the 15 days there cannot be any refund as the window is closed from payment gateways.

The Number of videos available in free plan are limited. This does not mean that they are low quality videos or not the videos included in our final courses. The videos are the same quality and same depth of our courses. However, limited number of videos will be available to you. 

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Related Marketing Courses

All The Courses in the Masters in Marketing Bundle are listed Below. You can view each course individually and their Detailed curriculum.


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