Media Planning

Media Planning

In-Depth Course on Media Planning and Buying including managing Media Budget and planning Media Strategies

This Media Planning Course educates you on how to effectively plan and budget your media spends to ensure optimum ROI. The course takes you deep into what media planning constitutes of and the Media Mix and the strategies associated with it.

The media planning course further deals with different Media Mix including Print, Television, Radio, Out of Home (OOH), and Emerging Media. Learn about steps involved in formulating media strategies.

Course Curriculum

Overview of Media and Media Planning

Media Mix & Media Strategy

Media Budget & Buying


Skills covered

Course description

Join the best-selling, most comprehensive, and one of its kind Media Planning Course online- to learn and master strategies, theories, and concepts associated with media planning, media buying, and media platform selection to optimize the performance of your marketing and advertising campaigns. 

With 2 hours 30 minutes of video tutorial divided into twenty-five 6-minute video lessons, you will learn everything about Media Strategies, Media Planning Elements, Media Planning Process, Media Planning Decisions, and Challenges of Media Planning. The course comprises all the media mix and media strategy. Also, delve deep into everything about media budget and buying.

This media planning course improves your knowledge and understanding of the growth of different media platforms or channels for marketing communications and advertising purposes. From traditional media to emerging media channels, the course puts a strong emphasis on how to make productive and relevant media strategies that influence overall business strategies and ensure favorable outcomes. 

Additionally, this media planning course will improve your abilities in-

a) Understanding the fundamental metrics of audience & media measurement

b) Allocating a media budget and buying strategies across multiple channels 

c) Recognizing the relative strengths of different media channels such as traditional printed media, broadcast including TV & Radio, online and interactive media

d) Apply different media research techniques and sources of media research for the understanding of media and media consumption

e) Understanding the impact of contemporary and future trends in media 

The Media Planning Course starts with the Basics!

  • And guides you what is media planning by explaining the steps involved in selecting the optimal combination of media outlets for advertising and marketing communications. 

Then this course will take you deep into What Is Media Buying!

  • And it will tell you how an individual or agency will get the insights gleaned from the media planner, so they can start to find and negotiate to buy ad space across the specific media channels. 

The course will also take you through all the key processes of media planning and buying like-

  • Conducting Market Research
  • Establishing Media Objectives
  • Budgeting Appropriately
  • Media Buying
  • Establishing Relationships 
  • Monitoring & Optimizing Ad-Performance 

Opt for this Media Planning Course if you –

  • Want to optimize your reach and communicate with your target audience most effectively
  • Have started a career in media planning or buying
  • Are a brand or business wanting to hire someone or an agency for ad strategy
  • Are curious to know why you keep seeing advertisements everywhere that seem to be targeted directly at you
  • Want to have knowledge and understanding of consumers’ media usage and attitudes towards media
  • Want to evaluate media in terms of efficiency
  • Want to understand the complex nature of marketing communications.

This Media Planning Course is fully interactive and educates you about every concept with 6-minute specific video lessons and actionable lectures.

So, learn how to plan and budget your media strategy by enrolling in this branding course.

You’ll Also Get:

  • Lifetime Access to course updates
  • Fast & Friendly Support in the Q&A section
  • Certificate of Completion 

Don’t Miss Out!

The media planning course comes exclusively with a 30-days no-questions-asked refund guarantee – so there’s no risk to getting enrolled right away!

Go ahead and click the “Buy Now” button to start advertising your business today!

Tools covered

LIfetime Access

Early Bird Pricing

Make the Best of our Early Bird Pricing where we give you access to all launched courses and all future courses (Including marketing and Digital Marketing) for one simple, transparent pricing. 

If any problems in signing up, please Contact us.


Free Access to Limited videos

Per user.

Free Access to 150 videos which are from our Youtube Channel, giving you an insight on the type of videos we make.



Full Bundle (Marketing + Digital Marketing + Future Courses)

Per user.

Detailed Tutorials, Filled with Case Studies, Real life Examples, Q/A with every video, Lifetime access and Forum access

*  Courses are Planned and Launching Soon

Private Community

Premium Membership included for Full Bundle Students

Closed Community

The Community is only accessible to the Full bundle Subscribers.

Growth Focused

Working on a Project or stuck in places? The forum can help.

Like-Minded People

Marketing Veterans and Upcoming marketers all in one place

Who is it for

Which course is right for you?

Whichever Phase of Life you are in, our courses will help you propel forward and boost your marketing capabilities


If you're a student...

Students will become Marketing Champions & benefit most as our courses will help you in exams, increase your confidence and help you in college placements.


If you're a professional...

Professionals can sharpen their skills and become more adept at Marketing from all angles and Use the knowledge from our school to climb the Corporate ladder and reach new heights.


If you're a business owner...

Use all our ideas, tactics and strategies of digital courses to expand your business and boost your revenue. Also, Learn Marketing from scratch with our Masters in Marketing.

Why learn with Marketing Certificate?

We combine classroom teaching with real world examples. All our experience in Digital Marketing has been poured into our courses, making you better students, professionals or businessmen and women .


Multiple Certifications are available based on the courses that you complete. Flagship certificates would be Masters in Marketing and Masters in Digital Marketing.

Learn Anywhere, Anytime

Our Backend runs on teachable infrastructure and you can learn anywhere and anytime as long as you have internet.

Experienced Tutors

Your tutors have more than a decade of experience teaching in Marketing colleges or Building Marketing websites.

Lifetime Access

All your purchases will give you Lifetime Access to the courses. Including any courses we launch at future dates.

Quiz's and Assessment

We not only provide learning material but will also quiz and assess your knowledge from time to time which is the best measure of your progress.

Unlimited Support

Every lesson has Question and Answer sessions and anytime you are stuck, just ask a question and we will answer

Certified Training

Certification on Course Completion

All our courses include Certification and the below Certificate of Achievement will be awarded on completion of the course

Marketing Certificate 2

Students Enrolled


Certificates Issued


Exams Conducted


Get Instant Access

We not only give you well researched videos, we help you improve in every way possible!

With Detailed videos and years of research, these courses make you a better marketer, irrespective of the field of work you are in. And if stuck, we are there for you with our Q&A and Forum support.


Have a question?

Of Course. Currently in the trial phase we have more than 180 power packed sample videos for you to start with. Even in the advanced stage, we will always have video samples for users to view so that they know what they are investing money in. 

No. As we have limited pricing plans which are giving you lifetime access, you will not be able to change or upgrade your plan later on. This is why we recommend you go with the Bundled plan which is a really high value offering. 

No, there are no hidden fees. Whatever you see in the Pricing table is the final fee that you will be charged. Pricing is subject to change as more courses are launched. 

Yes, we will be giving a 15 day Refund policy. No questions asked. You can cancel anytime in 15 days from purchase. However, after the 15 days there cannot be any refund as the window is closed from payment gateways.

The Number of videos available in free plan are limited. This does not mean that they are low quality videos or not the videos included in our final courses. The videos are the same quality and same depth of our courses. However, limited number of videos will be available to you. 

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