Services Marketing

Services Marketing

In-Depth Tutorials on Marketing of Services

This Services Marketing course will help you learn and master the concepts and theories of services marketing via actionable lectures and a practical point of view. You will get to know the needs and expectations of the customers, so you delight and satisfy them to prosper your business.

You will learn services marketing from various perspectives that will empower you to establish a new service business or you can adeptly manage an existing service business model. It will unravel the Service System, Services Marketing Process, Market Segmenting, Services Marketing Research, Service Recovery, and Service Delivery via interactive video lessons.

Course Curriculum

Introduction of Services Marketing

Key Elements of Services Marketing Mix

Managing Productivity and Trends in Services


Skills covered

Course description

Enroll in the best-selling, most comprehensive, and well-updated Services Marketing course online to learn and master all the core concepts of marketing services and their applications associated with different industries and businesses covering both customer and managerial perspectives.

With 2 hours 30 minutes of video-course that are divided into twenty-five 6-minute video classes, you will learn and master everything about the Services, Purchase Process for Services, Marketing Challenges of Services, Service Recovery, Moment of Truth & Service Encounter, Branding of Services, Zone of Tolerance, Options for Service Delivery, Ethics in Service Marketing along with the key elements of Services Marketing Mix and Productivity Management in Services.

Delve into Services Marketing by understanding what Services are, their Nature and characteristics, consumer behavior, service encounter along with strategic & tactical aspects of services marketing. It will help you understand everything about Service Product & Branding and take you deep into pricing challenges, Revenue Management, Pricing program, Promotion mix alongside Promotion & Advertising strategies. 

The course will unravel all the key elements of the Services Marketing Mix associated with-

  • Service – Product
  • Service – Price
  • Service – Place
  • Service – Promotion
  • Service – People
  • Service – Process
  • Service – Physical Evidence
  • Process-Service Mapping- Flowcharting
  • Service Blueprint

You will also learn how to manage productivity in Service by going through-

  • Demand & Capacity Alignment – Managing Demand & Supply in Services
  • Sensitivity to Customers’ Reluctance to Change
  • Ethics in Service Marketing
  • Yield Management
  • Types of Customer Contacts in Services
  • Service Productivity [Improving Service Productivity]

The Services Marketing Tutorial also unfolds different trends in numerous industries such as-

  • Tourism
  • Hospitality
  • Healthcare
  • Banking
  • Insurance
  • Education
  • IT and Entertainment Industry

The 7 P’s of Services Marketing covered in this course are-

  • Product 
  • Pricing
  • Place
  • Promotion
  • People
  • Process
  • Physical Evidence

The worlds of Services Marketing are highly versatile. Consumers continue adding different services in their lifestyle to make it better and more fulfilling. In the process, different services gain prevalence such as healthcare, banking, hospitality, communication, airline, and connections. This Services Marketing course will guide you with all the practices important to optimize the presence of these services. 

You will learn how new services should be launched regularly to optimize industries and associated economies. This Services Marketing course aims to equip participants to learn and master all the opportunities and challenges in channelizing and managing services marketing. It will help you understand the characteristics of a wide range of services and their implications on conceptualization, modeling, designing, channelization, and delivery. 

It will also guide you on how to ensure coordinated organizational effort through marketing, operations, and human resources for ensuring superior service. You will find out different frameworks and models that you will be able to apply to different service contexts.

At the end of this Services Marketing Course, you will learn-

  • Characteristics of a Service
  • 7 P’s of Services Marketing and Moment of Truth in Services Marketing
  • How to ensure Customers Expectations and Delight
  • How to Maintain Service Quality
  • What are the different Changing Face of Services Marketing
  • Concepts associated with the leadership in Service Industry
  • Analysis of Software Products vs. Software Services
  • How to get ahead in the Service Industry
  • Role of automation in the service industry

The Services Marketing course is fully interactive and guides you about every concept with 6-minute specific video lessons and actionable lectures that cover all the aspects, concepts, and theories related to the marketing of services.

So, learn how to do Services Marketing to meet and exceed the sales goals associated with different services of a business by using key elements of Services Marketing Mix and Productivity Management.

You’ll Also Get:

  • Lifetime Access to course updates
  • Fast & Friendly Support in the Q&A section
  • Certificate of Completion 

Don’t Miss Out!

The Services Marketing Course comes exclusively with a 30-days no-questions-asked refund guarantee – so there’s no risk to get enrolled right away!

Go ahead and click the “Buy Now” button to start managing and marketing your services today!

Tools covered

LIfetime Access

Early Bird Pricing

Make the Best of our Early Bird Pricing where we give you access to all launched courses and all future courses (Including marketing and Digital Marketing) for one simple, transparent pricing. 

If any problems in signing up, please Contact us.


Free Access to Limited videos

Per user.

Free Access to 150 videos which are from our Youtube Channel, giving you an insight on the type of videos we make.



Full Bundle (Marketing + Digital Marketing + Future Courses)

Per user.

Detailed Tutorials, Filled with Case Studies, Real life Examples, Q/A with every video, Lifetime access and Forum access

*  Courses are Planned and Launching Soon

Private Community

Premium Membership included for Full Bundle Students

Closed Community

The Community is only accessible to the Full bundle Subscribers.

Growth Focused

Working on a Project or stuck in places? The forum can help.

Like-Minded People

Marketing Veterans and Upcoming marketers all in one place

Who is it for

Which course is right for you?

Whichever Phase of Life you are in, our courses will help you propel forward and boost your marketing capabilities


If you're a student...

Students will become Marketing Champions & benefit most as our courses will help you in exams, increase your confidence and help you in college placements.


If you're a professional...

Professionals can sharpen their skills and become more adept at Marketing from all angles and Use the knowledge from our school to climb the Corporate ladder and reach new heights.


If you're a business owner...

Use all our ideas, tactics and strategies of digital courses to expand your business and boost your revenue. Also, Learn Marketing from scratch with our Masters in Marketing.

Why learn with Marketing Certificate?

We combine classroom teaching with real world examples. All our experience in Digital Marketing has been poured into our courses, making you better students, professionals or businessmen and women .


Multiple Certifications are available based on the courses that you complete. Flagship certificates would be Masters in Marketing and Masters in Digital Marketing.

Learn Anywhere, Anytime

Our Backend runs on teachable infrastructure and you can learn anywhere and anytime as long as you have internet.

Experienced Tutors

Your tutors have more than a decade of experience teaching in Marketing colleges or Building Marketing websites.

Lifetime Access

All your purchases will give you Lifetime Access to the courses. Including any courses we launch at future dates.

Quiz's and Assessment

We not only provide learning material but will also quiz and assess your knowledge from time to time which is the best measure of your progress.

Unlimited Support

Every lesson has Question and Answer sessions and anytime you are stuck, just ask a question and we will answer

Certified Training

Certification on Course Completion

All our courses include Certification and the below Certificate of Achievement will be awarded on completion of the course

Marketing Certificate 2

Students Enrolled


Certificates Issued


Exams Conducted


Get Instant Access

We not only give you well researched videos, we help you improve in every way possible!

With Detailed videos and years of research, these courses make you a better marketer, irrespective of the field of work you are in. And if stuck, we are there for you with our Q&A and Forum support.


Have a question?

Of Course. Currently in the trial phase we have more than 180 power packed sample videos for you to start with. Even in the advanced stage, we will always have video samples for users to view so that they know what they are investing money in. 

No. As we have limited pricing plans which are giving you lifetime access, you will not be able to change or upgrade your plan later on. This is why we recommend you go with the Bundled plan which is a really high value offering. 

No, there are no hidden fees. Whatever you see in the Pricing table is the final fee that you will be charged. Pricing is subject to change as more courses are launched. 

Yes, we will be giving a 15 day Refund policy. No questions asked. You can cancel anytime in 15 days from purchase. However, after the 15 days there cannot be any refund as the window is closed from payment gateways.

The Number of videos available in free plan are limited. This does not mean that they are low quality videos or not the videos included in our final courses. The videos are the same quality and same depth of our courses. However, limited number of videos will be available to you. 

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